Swiss Toy Fair
13th International Fair for toys, model construction and hobby crafts

Information for exhibitors - Invitation

- Fair takes place at the best time of the year for sales
- Platform for the start of your Christmas business
- Popular fair attracting 40,000 - 50,000 visitors who have come eager to buy
- Important European toy and games event with the emphasis on enjoyment
- Excellent range of services

Swiss Toy Fair 2003 in St.Gallen
The 13th Swiss Toy Fair is to be held from 19 - 23 November 2003. This means that it takes place right in the middle of the best season of the year for the toy and games industry and is an extremely attractive event with the general public.

Aimed at a wide audience, the Swiss Toy Fair offers visitors a unique atmosphere. With an array of classic and innovative games, toys, models and hobby products, there's something for everyone. Plus, the new open-air Christmas Market is guaranteed to give our fair a seasonally festive mood.

The Swiss Toy Fair offers the ideal platform to any company wanting to establish a foothold in Switzerland and develop its involvement in the Swiss toy and games market.

We would like to invite you to take part in the Swiss Toy Fair 2003 as an exhibitor.

Takes place in the best season of the year for sales
- At no other time of the year is more money spent on toys and games than in November and December
- This is the ideal time for presenting your products. Although many new ideas have already had their first public airing at the start of the year, they only become available in the shops - and interesting to consumers - from October onwards.
- Pre-Christmas atmosphere adds to the enjoyment of the fair
- Ideal platform for the start of Christmas business

Fair for games, toys, model construction and hobby crafts - and with space for your own ideas
As a driving force to the toy and games industry, the Swiss Toy Fair offers a platform for the following traditional and innovative areas:
- Toys
- Board games
- Computer and video games
- Model construction
- Model railways and toy market
- Creative hobbies and crafts
- Fantasy and comics, St.Gallen Comic Festival
- Open-air Christmas Market

40,000 - 50,000 interested visitors
The Swiss Toy Fair is renowned for its unique and distinctive atmosphere. Visitors respond with enthusiasm to the range of ideas on display, ensuring that previously untapped leisure areas are driven forward and new interests are aroused.

The visitor target groups include the following:
- Families
- Children, teenagers, adults and senior citizens
- Games enthusiasts and games clubs
- Model building enthusiasts, clubs and associations
- Craft enthusiasts
- Fantasy and comic fans, collectors
- Schools, kindergartens, associations, care and welfare institutions
- Toy libraries (Switzerland and Vorarlberg)
- Trade visitors (manufacturers, importers and retailers) and the media

Visitor marketing: Targeted and wide-ranging
In the run-up to the Swiss Toy Fair, and during the fair itself, a comprehensive PR and publicity campaign is conducted with targeted and wide-ranging distribution of information and publicity materials:
- Advertisements in all major daily and weekly newspapers within the catchment area and in trade publications
- A range of mailshots with flyers and small posters to targeted groups
- Special pull-outs and fair newspapers included as inserts in the most popular daily and weekly newspapers in East Switzerland
- Posters in public transport and toy libraries
- Advertising on local radio
- Internet
- Intensive media and photography services before, during and after the fair

Excellent range of services
The Swiss Toy Fair offers an array of services for exhibitors and visitors alike. Our website at www.spielmesse.ch and the "Swiss Toy News" e-mail news ticker ensure a constant flow of market-relevant information to companies and institutions involved in the toy and games industry.

Services for exhibitors
- Support and advice on customs procedures (import/export)
- Stand construction, technology, fair services
- Communicating with the trade (mailing to approx. 600 dealers)
- Hotel information
- Public wireless LAN

Services for visitors
- Packing service
- Home delivery and shipping service
- Information on publishers and products throughout the year at www.spielmesse.ch

More than just an exhibition
Visitors to the Swiss Toy Fair can expect a varied fringe programme with tournaments, championships, workshops, markets and meetings with like-minded enthusiasts, plus outstanding special shows on game-related topics.

Highlights and special events for 2003
- Presentation of the Swiss Game Award 2003
- 2nd Swiss Märklin Z-gauge meeting
- Workshops for schools
- St.Gallen Comic Festival
- "Christmas Crib" special show
- Model railway and toy market
- Innovations exhibition for trade visitors

At the heart of Europe
Situated close to Lake Constance, St.Gallen offers an ideal location for the Swiss Toy Fair with almost 4 million people living within a radius of 100-120 km of St.Gallen in East Switzerland, Zurich, Southern Germany and the Vorarlberg region of Austria.

Professional infrastructure for a successful Swiss Toy Fair presence
The Olma Messen St.Gallen organisation offers a modern infrastructure with exhibition halls that are exhibitor and user-friendly and on-site parking for exhibitors. The exhibition grounds are close to the town centre and are easily accessible by public transport or from the St.Gallen-St.Fiden motorway exit.

Stand rental and special "Weekender" offer
- Stand areas from CHF 136.00/m2
- Small stand from CHF 80.00/m2
- Small stand "all inclusive" from CHF 1200.00
- "Weekender" offer at the same conditions (limited availability, mixed sector at special location)
- Open-air Christmas Market: Wooden construction CHF 1490.00, open market stand CHF 790.00
(all prices excl. VAT)

You can find more detailed information, prices and conditions in the "deadlines and rates" and on the registration form. Press reports, forms and exhibitor rules can be found at: www.spielmesse.ch.

Opening times
Wednesday to Saturday: 10:00 - 18:00
Sunday: 09:00 - 18:00

Prices for daily tickets
- Adults: CHF 14.00
- Children (7-16), apprentices, students, disabled: CHF 7.00
- Family ticket: CHF 30.00

Further information
The Swiss Toy Fair is organised jointly by Olma Messen St.Gallen and Felsberger S & A Spiel & Art AG. The organisers will be happy to help if you require more information regarding the fair concept or advice regarding stand concept, stand design or stand construction.

Fair organisation
Olma Messen St.Gallen
Splügenstrasse 12, Postfach, 9008 St.Gallen/Switzerland
Tel +41 (0)71 242 01 79
Fax +41 (0)71 242 01 02
spielmesse@olma-messen.ch

Co-organisers / Contact details
Felsberger S & A Spiel & Art AG
Jürg Bühler
Tannenstrasse 40, 9010 St.Gallen/Switzerland
Tel +41 (0)71 250 00 44
Fax +41 (0)71 250 00 45
info@felsberger.ch
www.felsberger.ch
www.spielmesse.ch

Weitere Informationen
Olma Messen St.Gallen
Splügenstrasse 12, 9008 St.Gallen
Telefon 071 242 01 79, Fax 071 242 01 02
spielmesse@olma-messen.ch

© 2003 - Felsberger S & A Spiel & Art AG, Tannenstrasse 40, CH-9010 St. Gallen. Update: 13.05.2003 - www.toy-net.com